According to the unstoppable blogging machine known as George Phillips, VERSUS can expand its IndyCar audience not by altering the way in which the League is packaged to (and perceived by) the masses, but rather through the re-broadcasting of old races. During the off-season. To people who aren’t necessarily IndyCar fans. The rationale?
This could give them a different audience than the hockey fans they get in the winter months. They could also use this programming to attract more fans to the IndyCar season in the spring. Versus is doing an outstanding job with their broadcasts. Now they just need to get people to watch them.
Doing the same thing over and over again while expecting different results? Why that almost seems … insane.
Except George Phillips is not insane. He’s a talented writer who requires zero sleep, sure … but he’s certainly not insane. No, it’s just that he — and most of you — are die-hard IndyCar fans who genuinely love open-wheel racing. You love everything about it. To the point where, in this crucial fishing expedition for more viewers & fans, you’re convinced that we’ve got just the right bait. And if nobody’s biting? Well that’s quite simple, you say. MORE BAIT!!!
My thought? Why not try … different bait?
For the second time in as many weeks, I’m re-proposing my “Hard Knocks”-style television series for IndyCar. Because — again — the reality of the situation is this: it’s not the racing action that will initially attract newcomers to the sport … it’s the racing personalities. And if you don’t agree with that, then you didn’t see Tony Kanaan’s video yesterday. All it did was do more for the recruitment of new fans than all of this year’s races combined.
Understand, re-airing old races probably would “rekindle” the flames of wayward or disinterested IndyCar fans, as George suggests, and there is certainly value to that. But let us not presume that it will stoke the interest of those who were never fans to begin with. That’s been tried already. Repeatedly. Why should we expect different results now?
I thank you all for your time, and good day.
(We now return to your regularly scheduled pointless irreverency & snark.)